Successful Marketing for your business includes custom-made content that is specific to your company. This includes video and photography for use on your website, social media networks and advertisements. Stock photography is easily recognisable by people who view your website, its generic and by definition nondescript. By contrast, custom-made content tells your story and establishes a look, voice and tone which reflects the personality of your company and creates your public image. This content includes photos of your staff creating your product, and also consumers interacting with your brand, service, product or user interface.
Let me help you to tell the story behind your business. I can assist you during every stage of the process from crafting the original concept of the video through the shooting and then editing the final product.
Photographing food and beverages is my passion. When I first started working in film in New York City back in the late 1980's, I worked for a commercial studio that specialised in TV commercials for top brands such as Wendy's hamburgers, Freihofer’s bakeries, Kellogg's cereal and other major national US brands. In my three years at the studio we made over 100 commercials, all shot on 35mm motion picture film.
If you’re a restaurant owner or caterer, the best place to start is with an overview of your menu. Perhaps we don’t have to photograph every dish, so what are your signature dishes? What sets your venue apart from your competitors? Let’s illustrate the process that makes your signature dish stand out above all of the rest.
Next to decide are the logistics of the shoot. Is you restaurant open seven days per week or are you closed on Mondays? If you have one day per week that you’re closed, then that’s the day to have me come in, so my lights and cameras will be out of the way of your customers. If you are open seven days, then I would suggest coming in before the lunch crowd comes in. This way I can get in and shoot and get out of the way before your lunch service begins.
Next, we’ll find a special place in your venue to showcase your food in the best possible setting. I’ll bring in a few lights, and within an hour or two, we're done!
Each photography shoot starts with you, the client, and your venue’s specific needs. What works best for you?
Great commercial photography jumps off of the screen. It's a convergence of many different elements all coming together in perfect balance. There are many choices to be made: Beautiful lighting, and proper orientation of the product in the frame, composition, determining the best exposure and depth of field that showcases your product and features it's strengths in total harmony with the setting. Choosing the proper background or setting is critical. Every choice is deliberate and nothing is left to chance.
It all starts with a conversation about the product, and an understanding of the end user and how your product is better than your competitor's. What features sets your product apart from all of the others? Let's start there and shine a light on that!