Great commercial photography jumps off of the screen. It's a convergence of many different elements all coming together in perfect balance. There are many choices to be made: Beautiful lighting, and proper orientation of the product in the frame, composition, determining the best exposure and depth of field that showcases your product and features it's strengths in total harmony with the setting. Choosing the proper background or setting is critical. Every choice is deliberate and nothing is left to chance.
It all starts with a conversation about the product, and an understanding of the end user and how your product is better than your competitor's. What features sets your product apart from all of the others? Let's start there and shine a light on that!